About our Founder
Metanomi is led by Noel Nuez, one of TikTok's earliest international hires, recruited directly by the platform's founders to launch the app across 18 Spanish-speaking markets in 2018. Under his leadership, TikTok grew ×6 in Spain and Latin America, and onboarded over 4000 top influencers, celebrities and other entertainment institutions like Real Madrid and FC Barcelona. Today, Noel brings that same operational knowledge to brands expanding into LatAm, EMEA and emerging markets — running influencer campaigns on TikTok, YouTube and Meta without the bloat of a traditional agency.
Noel Nuez
Founder & Digital Marketing Consultant
Phone:
+31 6 23 848535
Email:
Location:
Bucharest
His Tiktok journey
During his time leading TikTok across 18 Spanish-speaking markets, Noel built key partnerships for TikTok with the most relevant names in music, sport, media and culture.
Cross Industry experience
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In music, he signed all four major labels — Sony Music, Universal Music, Warner Music and BMG — along with 60+ music partnerships and 100+ top artist onboardings across LatAm and Spain, establishing TikTok as a top-3 promotion platform for the global music industry.
In sport, he onboarded over 100 football clubs and sports federations across 18 markets.
In media, he brought in 300+ PGC publishers, TV networks, Telcos and regional media groups, building the content infrastructure that drove organic user growth across the region.
On the institutional side, governments across LatAm and global organizations including UNICEF used TikTok as a communication channel for the first time under his guidance.
And across the brand world, companies like Adidas, Danone, Tastemade and Vice ran their first short-video campaigns through partnerships his team developed.
Professional Experience
April 2021 - Present
April 2018 - March 2021
Noel founded Metanomi to bring platform-level expertise to brands expanding internationally. Since 2021 he has run 30+ influencer campaigns across fintech, gaming, dating, Web3 and CPG — including eToro, Unilever, Kwai and Pfizer. He launched the Inner Circle dating app to Top 5 free downloads across Mexico, Colombia and Chile, onboarded 300+ creators and 20+ sports partners for Kwai, and has advised 30+ brands on short-form video strategy across LatAm and EMEA.
Three years at the center of one of the fastest platform launches in internet history. Based in São Paulo, leading a team across 18 markets, Noel was responsible for every major partnership, every creator relationship and every press statement that defined what TikTok meant to Spanish-speaking audiences. The numbers speak for themselves — and they're covered in detail elsewhere on this page.
January 2013 - May 2018
Before TikTok, Noel ran Twitter's reseller sales operation across LatAm from Bogotá, covering Argentina, Colombia, Chile, Peru, Ecuador and the Caribbean. He led a team of 50, grew branding product sales +60% YoY across 12 markets, and won best video sales pitch among 80 reps across LATAM and APAC. Earlier, at Google EMEA in Poland, he led digital consulting for 800+ SMBs across Europe and finished as a Top 5 Sales Performer among 60 strategists.
