The original team
that helped build
TikTok's creator ecosystem
We run influencer campaigns on TikTok, YouTube and Meta for brands entering Latin America, EMEA and emerging markets.
No pre-signed rosters. No bloated teams. We find the right creators for your market, brief them, and manage every step, so your in-house team doesn't have to.
Metanomi is led by Noel Nuez, one of TikTok's earliest employees, hired directly by its founders to build the creator ecosystem across 18 markets. He trained over 2,000 creators, brands and publishers: from global institutions like UNICEF and governments, to top sport clubs including Real Madrid and FC Barcelona, to major labels' artists and celebrities, to household brands like Adidas and Danone.
About Us
Insider knowledge. Lean execution.
Most influencer agencies sell you a roster of creators they already have contracts with. We start from scratch, finding the creators who make sense for your brand, your market, and your budget.
Our team has operated at the platforms themselves. Noel Nuez led TikTok's launch across 18 markets including Spain and Latin America. Before that, he built partnerships at Twitter and Google. That network and operational knowledge is what we bring to your campaigns.
We work best with international brands expanding into new markets — fintech, trading, e-commerce, social, sports, auto or CPG companies that need local reach without a local office.
What we do
Influencer Marketing — TikTok, YouTube & Meta
We source, brief and manage creators in your target markets. From micro-influencers to established names, paid posts to organic campaigns. Full end-to-end execution — no pre-signed talent pushed on you.
Video UGC content production
We create engaging UGC like video reviews and testimonials, leveraging influencers and niche experts. We secure content rights, enabling you to use this content in your digital marketing campaigns.
TikTok & Youtube Ads
We elevate together your brand's presence on leading ad platforms lusing creators content on TikTok and Youtube ads.
Creator Ecosystem Building for platforms launching in new markets
For apps and platforms entering new markets. We source, train and develop a local creator base from scratch — exactly what we did for TikTok across 15 markets. We know what good looks like at scale.
Advisory on Creator Economy
We advise brands on setting up in-house influencer marketing operations and best practices. Our guidance helps optimize results and saves you time, ensuring your team is equipped to effectively manage and grow your influencer campaigns.
Build Your Global Team Through Our Trusted Partner:
We Worked
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Our Squad
Contact
Sectorul 1, Bulevardul G-RAL Gheorghe Magheru, 31
BUCHAREST
Founder: noel@metanomi.io
Creators: creators@metanomi.io
